First day of Spring

We are
First Day of Spring.

We are a creative collective who develop and execute music properties. Life-enriching projects that add value to — and even shift — culture. Brought to life in partnership with global brands and music industry leaders.

Together, we make memories for life.


We can help your brand to become a true credible cultural player by partnering in one of our groundbreaking projects or by co-creating new music property with us. From live music events to documentaries, content series, music-infused products or collections and pop-up experiences.

Being the driving force behind these life-enriching projects will help your brand to earn respect, turning consumers into fans and brand advocates. In doing so, you’ll be engaging them with content and experiences that truly mean something to them. There’s no better way to create an ongoing conversation with your future fans.

Our aim is to work together in an equal and entrepreneurial way. We build projects for the long run. Quick wins don’t last. That’s why we call the things we make property. By being created with intrinsic, meaningful value, our projects can offer brands new value propositions.