About the agency
We build brands through the power of music.
Launched in 2013, First Day of Spring is the world’s foremost creative company specializing in building brands through the power of music. Founded on a decades-long heritage at the cutting-edge of music culture, First Day of Spring boasts an unmatchable global network of collaborators, spanning all continents and genres. The company combines this with unique strategic ability and insight encompassing the worlds of both music and brand.
First Day of Spring has exploited this capability to deliver a globally-recognised body-of-work for brands including Absolut, The North Face, Mazda and Napapijri. In 2013 First Day of Spring founded ‘Dance and Brands’, the world’s only annual conference designed to promote the authentic connection of brands with dance music. In 2018, First Day of Spring launched the ‘Pinnacle Project’ for The North Face, a Europe-wide initiative that for the first time positioned the brand’s spirit of exploration in an urban setting, through advertising, content, pop-up events and collaborations with Europe’s most exciting dance, indie, grime and hip-hop pioneers.