About the agency
We build brands through the power of music.
Launched in 2013 and founded on a decades-long heritage at the cutting-edge of music culture, First Day of Spring is the world’s foremost music-led creative agency.
We have delivered powerful cultural impact for brands like Absolut, The North Face, Mazda and Napapijri. And with our entrepreneurial mindset we created Dance and Brands, the world’s only annual conference designed to promote the authentic connection of brands with dance music, and Audio Obscura – our own underground techno brand.
First Day of Spring boasts an unmatchable global network of collaborators, spanning all continents and genres. Which we combine with unique strategic ability and insight encompassing the worlds of both music and brand.