First day of Spring
October 16

Underworld X Rijksmuseum

Last year’s most talked-about ADE event gets a sequel; on October 20th during this year’s Amsterdam Dance Event, our dance brand Audio Obscura teams up once more with the Rijksmuseum to host a unique performance at the museum’s iconic Bicycle Passage. Underworld, one of electronic music’s truly legendary acts, will take the stage for a memorable show.

This is the second time we create an experiential marketing event for the Rijksmuseum, revolving around electronic music. Just like last year, it’s designed to match the museum’s vision of allowing visitors to experience art in exciting new ways, as well as befitting the important role music plays in the museum’s collection.