First day of Spring

Living playgrounds in London

Activate the new global ‘Make Happy’ positioning.

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Kipling is all about sparking some fun into the everyday. That’s why we initiated a brand activation with three larger than life ‘Make Happy’ projects. Working together with several London influencers, we created experiential marketing takeovers, transforming city landmarks into living playgrounds, like a 400-meter carpet stretched over London Bridge to create thousands of smiles on a drowsy Monday morning.


The content was distributed to a large variety of media channels by our seeding team. The activation went viral; it became a trending topic in the UK through coverage by international media (The Guardian, Mashable and CNN). We generated worldwide consumer conversations with 1.1 billion impressions, plus a 10% improved brand health and 5% sales increase during the activation.


As a result of its modular setup, the experiential marketing activation was then implemented in Korea, Japan and Mexico.