First day of Spring

Man and machine become one

Communicate Mazda’s new tagline ‘Drive Together’ to millennials.

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We devised a bridge between automotive and the number one interest of millennials: electronic music. A digital marketing campaign was initiated in which the famous London beatboxer and producer Beardyman and the new Mazda MX-5 became one. Live and in one take, he built a track solely composed of the sounds of car parts. Shot with 10 cameras, the corresponding video was created. A thorough digital strategy enabled the content to quickly and widely travel online.



Mazda Beardyman
Mazda Beardyman
Mazda Beardyman