Napapijri wants to enable consumers to live an outdoors life in the heart of their city. It inspired us to bring nature to the city with an extraordinary brand activation: a multi-sensory lying down concert in London. Enveloped in a 360° art experience, four pianists and one VJ artist created the musical and visual ambiance for visitors to embark on a journey through nature.
Although the concert was for invitees and press only, we underlined the inclusive character of the brand by facilitating a livestream on social media that reached 10 million people.
- Musicians: Sandra & Jeroen van Veen (Canto Ostinato)
- VJ: Heleen Blanken