First day of Spring
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Perla

Musical tributes to coffee

Music-led branded content revitalizing a coffee classic.

Brief
Bring Perla’s “My Coffee” proposition to life in a culturally relevant way (PERLA IS AN ALBERT HEIJN BRAND).

Concept
WE INVITED DUTCH MUSIC ICONS TO BRING A TRIBUTE TO THEIR FAVORITE COFFEE MOMENT BY COMPOSING A SONG.

Collabs
Dave von Raven
& Karsu