First day of Spring
Sauza Tequila

Get ready for nightly adventures

Refresh the brand’s image.

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Getting ready for the night to come… a momentum that might be even more meaningful than what follows. To tap into these powerful shared rituals, we brought the NachtWacht (NightWatch) to life.

The content marketing campaign portrays influential and inspirational groups of friends getting ready for their nightly adventures. In collaboration with BMX riders, surfers, party-organisers, indie bands and bartenders, we co-created influencer-powered branded content, which was distributed through Sauza and influencers’ social channels and curated blogs.




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