First day of Spring

Music moves the needle for brands

To win over modern consumers brands should contribute to their culture rather than interrupt them with advertising messages. And music is the number 1 cultural passion point and most watched form of content.

We have extensive experience in creating music campaigns and activations that:

  • Break through media-clutter
  • Truly engage audiences
  • Make a brand recognized and loved
  • Boost business

To maximize impact, we preferably start with developing the overarching music strategy.


We define how to use music in achieving your marketing objectives, establish how your brand sounds (sonic identity) and define your relevant role in music culture (music positioning).


We create win/win collaborations with the right global music talent for your brand.


We partner your brand with influential music events, festivals and media.

MUSIC Activations

We develop 360-degree campaigns / activations that deliver on specific KPIs.

Strategic ownership

We direct and guide the entire campaign, executing each and every touchpoint. Together with your brand team, media/PR/social agencies, retail designers, product developers, video producers and of course artist labels and management.