First day of Spring

Music marketing moves the needle for brands

To win over Gen Z / Millennials brands should be culturally relevant. And music is globally the number 1 cultural passion point.

We have extensive experience in creating music campaigns and activations that:

  • Break through media-clutter
  • Reach and engage audiences directly and at scale
  • Deliver a brand message with entertaining storytelling
  • Build meaningful connections with influential artists and audiences
  • Make brands part of the global cultural conversation


We define how to use music in achieving your marketing objectives, establish how your brand sounds (sonic identity) and define your relevant role in music culture (music positioning).


We create win/win collaborations with the right global music talent for your brand.


We partner your brand with influential music events, festivals and media.

MUSIC Activations

We develop 360-degree campaigns / activations that deliver on specific KPIs.

Strategic ownership

We direct and guide the entire campaign, executing each and every touchpoint. Together with your brand team, media/PR/social agencies, retail designers, product developers, video producers and of course artist labels and management.