To win over Gen Z / Millennials brands should be culturally relevant. And music is globally the number 1 cultural passion point.
We have extensive experience in creating music campaigns and activations that:
We define how to use music in achieving your marketing objectives, establish how your brand sounds (sonic identity) and define your relevant role in music culture (music positioning).
We create win/win collaborations with the right global music talent for your brand.
We partner your brand with influential music events, festivals and media.
We develop 360-degree campaigns / activations that deliver on specific KPIs.
We direct and guide the entire campaign, executing each and every touchpoint. Together with your brand team, media/PR/social agencies, retail designers, product developers, video producers and of course artist labels and management.