First day of Spring

Dance & Brands

Connecting global brands and
the electronic music industry

In 2013
we created
Dance & Brands

Dance & Brands is a pioneering conference aiming to create an environment that inspires global brands and electronic music industry leaders to collaborate and amplify the power of music.

We organised five editions (2013 – 2017) in collaboration with and during the world’s biggest dance music industry gathering and club festival, Amsterdam Dance Event (ADE).

a pioneering conference for global brands and music industry leaders

The conference has seen global leaders from brands like T-Mobile, KLM, Absolut and Heineken present award-winning campaigns, artists like Martin Garrix, Laidback Luke and Armin van Buuren highlight their impactful brand partnerships and the top names of the creative industry discussing cutting-edge trends, insights and their most valuable learnings.