First day of Spring
Napapijri

The Four Seasons

“Bread & Butter upped the ante this weekend. The most immersive experience was held by Napapijri.”
Highsnobiety

Vivaldi’s world-famous concerto reinterpreted by
four modern-day producers

Four carefully selected modern-day producers reinterpreted Antonio Vivaldi’s world-famous classical piece: ‘The Four Seasons’. The project brought Napapijri’s brand mission — to bring nature to the city — to life through new music.

a global Release of four brand new tracks

We collaborated with LA-based DJ and producer TOKiMONSTA, London singer-songwriter Raleigh Ritchie, Amsterdam-based singer-songwriter Sharon Doorson and Berlin’s inventor of concert techno, Jan Blomqvist, who each reinterpreted one season.

The four new interpretations of Vivaldi’s ‘The Four Seasons’ were released via global platforms like YouTube and Soundcloud and supported by a premiere and capsule collection at fashion and lifestyle festival Bread & Butter in Berlin with live performances by all four artists that were also livestreamed globally.

Putting Napapijri on the urban fashion map

For Napapijri this project resulted in higher than ever IG engagement rates (8.5%), a direct online sales uplift (+58%) and a strong increase of global brand interest (+ 54%). It helped to put the brand on the map within the fashion, lifestyle and music domain.