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Kipling

Living playgrounds in London

Activate the new global ‘Make Happy’ positioning.

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Kipling is all about sparking some fun into the everyday. That’s why we initiated a brand activation with three larger than life ‘Make Happy’ projects. Working together with several London influencers, we created experiential marketing takeovers, transforming city landmarks into living playgrounds, like a 400-meter carpet stretched over London Bridge to create thousands of smiles on a drowsy Monday morning.

 

The content was distributed (owned, earned, paid) to a large variety of media channels by our seeding team. The activation gained coverage by international media (The Guardian, Mashable and CNN) and generated worldwide consumer conversations with 1.1 billion impressions, plus a 40% improved brand health and 20% sales increase during the activation.

 

As a result of its modular setup, the experiential marketing activation was then implemented in Korea, Japan and Mexico.

 

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