First day of Spring
Mazda

Man & machine as one

“Must see: Beardyman produces a kick-ass track out of a Mazda MX-5.”
VICE

A track only using sounds from the
Mazda MX-5

We offered Beardyman, one of the world’s most innovative beatboxers and producers, the artistic challenge to create a track only using sounds coming out of a Mazda MX-5.

Live and in one single take, Beardyman built a revolutionary soundscape with individual parts of the vehicle building. This project elevated the brand’s vision to let man and machine become one.

A one-take music video that drove millennials towards Mazda

We created a music video shot simultaneously with 10 cameras that generated over 8 million earned impressions online (locally) and the highest engagement rate ever on Mazda’s channels. It drove a young urban audience towards the Mazda website to request a test drive (44% conversion).