Connecting the
logical & the magical
Author Arne van Terphoven put the A'DAM Tower in its historical perspective, from Gallowfield and gabber to Shell, Sensation and Dutch dance world domination. Former Burberry global director of music, Dave Chase, gave insight into how he and his team devised a consistent and highly regarded soundtrack for Burberry.
Georgia McDonnell Adams (The Absolut Company) and Jo Vidler (Elrow) spoke about their new festival Gardenium, creating culture together. With examples including Greenpeace’s Homeless Polar Bear and the ADE Bridges For Music cycling tour, Nick Sabine (Resident Advisor) and James Turner (Glimpse) manifested the responsibility of brands, marketing and music to deliver a meaningful impact on wider society.
Music performances were provided by piano prodigy Matteo Myderwyk, Full Crate featuring Gaidaa and British singer-songwriter Tom Walker.
To be continued in 2020.
