First day of Spring

Music & Brands

Breakfast Session

Uniting brands and the music industry in a magical setting

In 2019
we founded
Music & Brands

In 2019 we organized our first Music & Brands Breakfast in Amsterdam together with Spotify.

Connecting the logical and the magical with exquisite food, the event featured inspiring talks and intimate live music performances at The Loft, high up on the 16th floor of the A'DAM Tower.

Connecting the
logical & the magical

Author Arne van Terphoven put the A'DAM Tower in its historical perspective, from Gallowfield and gabber to Shell, Sensation and Dutch dance world domination. Former Burberry global director of music, Dave Chase, gave insight into how he and his team devised a consistent and highly regarded soundtrack for Burberry.

Georgia McDonnell Adams (The Absolut Company) and Jo Vidler (Elrow) spoke about their new festival Gardenium, creating culture together. With examples including Greenpeace’s Homeless Polar Bear and the ADE Bridges For Music cycling tour, Nick Sabine (Resident Advisor) and James Turner (Glimpse) manifested the responsibility of brands, marketing and music to deliver a meaningful impact on wider society.

Music performances were provided by piano prodigy Matteo Myderwyk, Full Crate featuring Gaidaa and British singer-songwriter Tom Walker.

To be continued in 2020.