First day of Spring
Napapijri

A journey through nature

Activate the brand philosophy ‘Bring nature to the city’.

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Napapijri wants to enable consumers to live an outdoors life in the heart of their city. It inspired us to bring nature to the city with an extraordinary brand activation: a multi-sensory lying down concert in London. Enveloped in a 360° art experience, four pianists and one VJ artist created the musical and visual ambiance for visitors to embark on a journey through nature.

Although the concert was for invitees and press only, we underlined the inclusive character of the brand by facilitating a livestream on social media that reached 10 million people.

 

Collabs

  • Musicians: Sandra & Jeroen van Veen (Canto Ostinato)
  • VJ: Heleen Blanken
Napapijri London
Napapijri London
Napapijri there is always a journey
Napapijri there is always a journey
Napapijri there is always a journey

“I have never seen such a seamless campaign execution in my entire career.”
Kathy Hines - marketing director Napapijri