Heightening
the limits of live music
Pinnacle Project encapsulated a series of music-led experiences popping-up at high altitudes in the Italian Dolomites, Berlin and Manchester.
In homage to the brand’s first store launch in San Francisco in 1966 — where a local band by the name of The Grateful Dead performed live — singer-songwriter Barns Courtney performed live at 2.100m above sea level in the Italian Dolomites, opening an iconic pop-up store, reachable only by foot, with a one-of-a-kind capsule collection featuring products worn by The North Face athletes during their pinnacle achievements.