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Young urban artists introduce highbrow artist

Launch the Isa Genzken exhibition at the Stedelijk Museum Amsterdam.

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The art scene favourite Isa Genzken isn’t exactly a household name amongst young urbanites. In order to make this exhibition buzz amongst a millennial audience, we developed an influencer marketing campaign, asking ten influencers from different disciplines (music, art, fashion, comedy, literature) for their opinion on her radical work.

Every influencer was connected to a matching blog and the co-created content was distributed through the channels of Stedelijk Museum, as well as influencers and curated blogs.



Stedelijk Museum Isa Genzken
Stedelijk Museum Isa Genzken
Stedelijk Museum Isa Genzken