A reinterpretation of chuck's historical lyrics
We created and produced a music video that reinterpreted Chuck’s track and its historical lyrics, built around a team of 17 cutting-edge contemporary nightlife icons who embrace Chuck’s message. The video was distributed online and in arthouse cinemas, sharing a purposeful statement: on the dancefloor, everyone is equal. The project generated an earned reach of over 9 million views (locally) and a direct sales impact (+39%).