First day of Spring
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The power of music

First Day of Spring is the world’s foremost creative company specialized in building brands through the power of music.

Founded on a decades-long heritage at the cutting-edge of music culture, we bring together an unmatchable global network of artist collaborators with unique strategic ability and insight encompassing the worlds of both music and brand. Our music strategies and activations have delivered powerful brand impact for The North Face, Absolut, JBL and Napapijri, among others.

Check out our latest work.

The North Face
Absolut
ADE
Peroni
Joris Voorn
Napapijri
Asahi
Puma
Rijksmuseum
Gallowstreet
Kipling
JBL
Ahold
Mazda
Jungle By Night
Stedelijk Museum